History of Highlife Pomade
From the time Adam was 2 years old it was evident he had artistic talent and a vivid imagination. He loved to draw, color, cut, or glue anything he could. He was not content to sit in front of a television or play video games. If weather permitted he was usually outside. Skateboarding was a passion in which he excelled at until he got his driver’s license. At this time he was primarily working at his Dad’s well-known Northern California Hot Rod Shop. He became fascinated with painting and pin striping cars.
After the discovery of his Great Uncle’s tattoo equipment and history,
his interest in tattoos began. He began hanging out at Tattoo shops and
learning whatever he could.
He was then able to begin learning the craft at Santa Rosa tattoo in Santa
Rosa, California. His apprenticeship was based on traditional ethics.
He spent most of his time running errands, cleaning the shop, and doing
whatever it took to make ends meet. His determination to learn the business
was his drive. Among others, Charlie”Cha” Reinhorn and Henry
Goldfield have been the most influential and responsible for Adam’s
up bringing in the business. Their friendship became stronger through
the years of his apprenticeship. When Charlie passed away Adam suffered
a deep loss and is determined to uphold Charlie’s standards in the
Tattoo industry. Charlie will always be respected and remain in the hearts
of his friends and family.
Charlie and others encouraged Adam to pursue his passion to produce his
own Pomade. To avoid going to the General Store, Adam struggled for the
next few years to develop good quality hairdressing. His efforts have
paid off with his own brand, High Life Pomade.
Since then Adam has made his way to Arizona and is currently tattooing
and traveling. He continues to work with some of his closet friends on
their vintage hot rods and sleds. Carrying on the tradition of the old.